Content Services
Content Writer & Specialist
Whether it’s a specific piece of writing, rolling out a content roadmap or designing content solutions, I work with clients who want to supplement their existing comms and marketing activities with content that sparks connection and engages their customers.
Content writing is a specialised area that sits outside of the scope of many in-house marketing and comms teams, who are often too busy hitting campaign deadlines to develop and write content.
This is where I can help.
More than WORDS
A content writer and content specialist with over 20 years experience, I’ve worked with some of Australia’s biggest brands and for digital agencies across Australia and Europe. Here I gained best-practice knowledge and expertise in copywriting, content strategy, SEO, user experience (UX), customer experience (CX), and digital marketing. These skills now enrich my freelance work with practical insights and strategic thinking refined over years of experience.
What I Do
1. Create Content
Develop and write original content including:
- Blogs and articles
- Artist Profiles
- Emails and newsletters
- White papers & case studies
- Website content & copy
- FAQS
- Landing pages
2. Develop content solutions
By identifying gaps and opportunities in existing material, I help clients plan and create strategic content solutions designed to nurture customers, increase loyalty, address common issues and reduce costs associated with queries.
Solutions can include anything from new custom content showcasing your work, to service content such as email sequences (pre-travel, pre-visit or pre-event), knowledgebase content and FAQs.
3. CONNECT to ENGLISH SPEAKING AUDIENCES
Based in Madrid, I work with European clients who are targeting key English-speaking markets. While translators and AI tools can help with meaning, businesses that don’t have in-house native-English copywriting skills are missing the chance to target content directly to international markets.
Optimising your messaging for native English speakers is vital to engaging this audience.
As well as creating new content, I offer services to adapt existing materials to better speak to this growing market, while still retaining your unique brand voice and positioning.