SERVICES
MARKETING, CONTENT & PR SERVICES
I work with clients in travel, hospitality, arts & music industries, developing content and campaigns that deliver real results and create long-lasting connections with customers.
Whether it’s a specific campaign or project, or a longer-term content solution, bring practical insights and strategic thinking refined over years of experience.
If you are struggling to connect and engage with your audience, I’ll work with you to tailor a strategic solution that will grab attention, attract your customers and – ultimately – drive
conversion.
More than words
A writer and content strategist with over 20 vears of experience. I’ve worked with some of Australia’s biggest brands and for digital agencies across Australia and Europe.
This experience means I bring best-practice knowledge and expertise in copywriting, content strategy, SEO, user experience (UX), customer experience (ux), and digital marketing to my work with freelance clients
WHAT I DO
CONTENT &
COMMUNICATIONS
A holistic approach to communications, creating copy and content across your websites, newsletters, press releases, social videos, media kits and promo.
DIGITAL MARKETING
& SOCIAL MEDIA
Savvy content strategy, community management, and targeted advertising that build and engage audiences.
CAMPAIGN
MANAGEMENT
Coordinating projects from conception to
completion, collaborating with in-house teams, agencies, partners and artists.
EMAIL
MARKETING
Campaigns designed to activate your
subscriber base — selling tickets and albums, while nurturing long-term fans.
DIGITAL
BRAND MANAGEMENT
Aligning brand voice and messaging, and consistent visuals for a professional presentation across all digital touchpoints.
MEDIA
RELATIONS & PR
Developing compelling media releases and
pitching directly to publications, radio, and
podcasts for meaningful media coverage
CONNECT TO ENGLISH-SPEAKING AUDIENCES
Localisation of content is more important now than ever.
While translators and AI tools can convert basic meaning, businesses without native-English writing assistance are missing the chance to tailor content effectively to international markets.
Optimising your messaging for native English speakers is vital to engaging this audience.
As well as creating new content, I offer services to adapt
existing materials to better speak to this growing market, while retaining your unique brand voice and
position.
I work with European clients who are targeting key English-speaking markets in the USA, Canada and the UK.
