Copywriting & Content

I work with clients ready to supercharge how they connect with their customers – through stories that drive engagement, ideas that spark action and voices that bring brands to life.

Over the last 20 years, I have worked with some of Australia’s biggest brands – including Jetstar Airways and Australian Unity – and have been engaged by digital agencies across Australia and Europe specialising in SEO, UX, copywriting and content marketing.

These special skills bring an added flavour to my work (I like to think of them as ‘hot sauce’), adding extra impact and real value to the projects I deliver for freelance clients.

I now work with clients of all sizes on bespoke projects across various industries, with a special interest in hospitality, tourism, arts and entertainment niches.

Here are just a few things I can help you with:

Digital Marketing

Developing website copy, email marketing solutions, newsletters, landing pages and improving SEO.


Content Marketing

Creating blogs, articles, website and social media content with a tailored strategy to engage, inform and inspire.



Customer Experience

Improving User Experience (UX) and creating a seamless customer journey, from website landing page to sales and checkout flow, after-sales communications and support content.


Adapting translated marketing and communications materials for English-speaking markets, while redefining and shaping the unique brand voice in the English language.


If you are tired of trying to wrangle bland and ineffective copy that just feels ‘off’, or want to freshen up old content that has gone stale, then drop me a line!

I’d love to chat and see how I can help take the pain out of your marketing content, and perhaps add a little hot sauce (!) so your copy is packed full of flavour.