Copywriting & Content
I work with clients ready to supercharge how they connect with their customers – through stories that drive engagement, ideas that spark action and voices that bring brands to life.
Over the last 20 years, I have worked with some of Australia’s biggest brands – including Jetstar Airways and Australian Unity – and have been engaged by digital agencies across Australia and Europe specialising in SEO, UX, copywriting and content marketing.
These special skills bring an added flavour to my work (I like to think of them as ‘hot sauce’), adding extra impact and real value to the projects I deliver for freelance clients.
I now work with clients of all sizes on bespoke projects across various industries, with a special interest in hospitality, tourism, arts and entertainment niches.
Here are just a few things I can help you with:
Content Writing
Writing blogs, articles, website and social media content with a tailored strategy to engage, inform and inspire.
Localisation
Adapting translated marketing and communications materials for English-speaking markets, while redefining and shaping the unique brand voice in the English language.
User Experience
Improving User Experience (UX) and creating a seamless customer journey, from website landing page to sales and checkout flow, after-sales communications and support content.
Digital Marketing
Developing website copy, email marketing solutions, newsletters, landing pages and improving SEO.
If you are tired of trying to wrangle bland and ineffective copy that just feels ‘off’, or want to freshen up old content that has gone stale, then drop me a line!
Published Work
My recent editorial work includes:
– 8 Best Things to do in Madrid (Escape – May 2024)
– One word you should never trust when road tripping in Europe (Escape – June 2024)
Some recent client content and articles:
– Future Rewind Artist Interview Series – #1: Michele Barker + Anna Munster (Experimenta Media Arts – December 2023)
– Future Rewind Artist Interview Series – #2: Christy Dena (Experimenta Media Arts – February 2024)
I’d love to chat and see how I can help take the pain out of your marketing content, and perhaps add a little hot sauce (!) so your copy is packed full of flavour.