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Santana Sandow


Creating engaging and carefully crafted web content, blogs and articles that educate, entertain and inspire readers. 

Content Strategist

I work with clients to develop strategic content that connects with audiences, drives conversion, and brings their brand to life.


I’ve had a camera in my hand for well over two decades – capturing my world, with a firm focus on music and travel.

About Me

Buenos! I’m Santana and I’m a freelance writer, content strategist and photographer with over 16 years experience crafting content that educates, entertains and inspires.

I’ve worked in content and marketing for some of Australia’s biggest brands, including Jetstar and Australian Unity, and contracted with digital agencies specialising in SEO, content marketing and content creation across Australia and Europe.

Despite specialising in content, I know that customer-focused storytelling skills are also powerful in a broader marketing context. As a result you can find me doing everything and anything – from running a large international content team or developing campaign messaging, right through to writing punchy web copy or sharpening up a social media strategy.

I believe that storytelling, in all its forms, has the power to build a better future – and I plan to keep working towards that, one project at a time.

I’m from Melbourne, Australia and am currently based in Madrid, Spain – though you’ll often find me chasing stories, photography, art & music all around the world.