My Services
DIgital MArketING & Content Strategist
I work with clients in travel, hospitality, arts & music to develop content and roll out end-to-end campaigns that deliver real results and create long-lasting connections with customers.
Whether it’s a specific campaign or project, or a longer-term content solution, I bring practical insights and strategic thinking refined over years of experience. If you are struggling to connect and engage with your audience, I’ll work with you to tailor a strategic solution that will grab attention, attract your customers and – ultimately – drive conversions.
What I Do
CONTENT & COMMUNICATIONS
A holistic approach to communications, creating copy and content across your websites, newsletters, press releases, social videos, media kits and promo.
DIGITAL MARKETING & SOCIAL MEDIA
Savvy content strategy, community management, and targeted advertising that builds engaged audiences.
CAMPAIGN MANAGEMENT
Coordinating projects from conception to completion, collaborating with in-house teams, agencies, partners and artists.
Email Marketing
Campaigns designed to activate your subscriber base – selling tickets and albums, while nurturing long-term fans.
DIGITAL BRAND MANAGEMENT
Aligning brand voice and messaging, and consistent visuals for a professional presentation across all digital touch points.
MEDIA RELATIONS & PR
Developing compelling media releases and pitching directly to publications, radio and podcasts for meaningful media coverage.
CONNECT TO ENGLISH SPEAKING AUDIENCES
Localisation of content is more important now than ever.
While translators and AI tools can convert basic meaning, businesses without native-English writing assistance are missing the chance to tailor content effectively to international markets.
Optimising your messaging for native English speakers is vital to engaging this audience.
As well as creating new content, I offer services to adapt existing materials to better speak to this growing market, while still retaining your unique brand voice and positioning.
I work with European clients who are targeting key English-speaking markets in the USA, Canada and the UK.
More than WORDS
A writer and content strategist with over 20 years of experience, I’ve worked with some of Australia’s biggest brands and for digital agencies across Australia and Europe.
This experience means I bring best-practice knowledge and expertise in copywriting, content strategy, SEO, user experience (UX), customer experience (CX), and digital marketing to my work with freelance clients.