be the
TOP choice
for travellers
Create Compelling Content That Inspires Travel & Drives Bookings
I’m a professional content writer who works with tourism and travel businesses to create tailored content that boosts engagement and drives bookings when generic content falls flat.
High-quality and relevant content positions your business as a trusted source of advice and preferred partner when it’s time to book.
Content writing is a specialised area outside the scope of in-house marketing. An experienced content specialist, my skill lies in supplementing your existing marketing activities with tailor-made content that converts readers to customers, making you the top choice for travellers.
Jump to:
Services
What I do
I write and develop content specifically tailored to your business and customers’ needs, including:
Travel Blogs & Articles
Unique, shareable travel content that builds customer trust and increases engagement, while helping drive organic traffic
Destination Guides
Comprehensive, purpose-built and SEO-optimised guides that inspire customers and provide practical pre-trip information for increased engagement and traffic.
Experience & Tour Descriptions
Compelling descriptions that highlight each experience’s unique qualities while creating a sense of anticipation and excitement.
Website Copy
Clear and conversion-focused copy for websites that guides would-be travellers through the information and steps required to book their experience with you.
English-language localisation
Adaptation of existing content – including website copy, product descriptions and customer service material – to speak directly an English-speaking audiences while preserving your unique brand voice and market positioning.
Portfolio
Best things to do in Madrid
Editorial | Link
Escape, May 2024
my Euro road trip Disaster
Editorial | Link
Escape, June 2024
Writing for SEO & GHOSTWRITING
Corporate Content | Link (PDF)
DesTination & Experience Content
Corporate Content | Link (PDF)
Travel content is a powerful tool
It has the power to drive action and support client service throughout the entire customer journey – from inspiring travellers to book, to providing pre-travel information, planning tools and updates that build confidence and excitement.
I’ve seen the difference quality content can make.
As Content Manager at Jetstar Airways, I was responsible for the creation of content across the entire Asia-Pacific region. Delivering content strategy with a data-driven ‘customer-first‘ approach, I introduced content hubs for inspirational destination content and post-booking customer care.
These two projects alone increased site engagement, improved customer approval rankings (Net Promotor Score), and helped reduce common issues and calls to customer support.
Localisation:
connecting to English-speaking audiences
Localisation of content is more important now than ever.
While translators and AI tools can convert basic meaning, tourism businesses without native-English writing assistance are missing the chance to tailor content effectively to international markets.
I work with European clients who are targeting key English-speaking markets in the USA, Canada and the UK.
Optimising your messaging for native English speakers is vital to engaging this audience.
As well as creating new content, I offer services to adapt existing materials to better speak to this growing market, while still retaining your unique brand voice and positioning.
My Story
About me
I am a freelance writer and content specialist with deep expertise in travel and hospitality, events, music, and arts. My work has been published in travel magazines and websites, and my content writing is seen on airline and tourism webpages.
A passionate life-long traveller, I have a deep understanding of the travel and tourism industry from both a business and a customer perspective.
The content I write is infused with practical insights and strategic thinking honed over 20+ years of experience. I’ve worked with some of Australia’s biggest travel brands – including Jetstar and Qantas – and for digital agencies around the world, specialising in content, SEO, UX/CX, copywriting and digital marketing.
I work with clients across Europe and throughout the world, from Melbourne to London to New York, and everywhere in between.
Working with me
PROCESS
If you work with freelancers regularly, you will no doubt be familiar with the delivery process and have your own internal procedures in place. While it can vary a little depending on the project, work usually follows these key stages.
1. Discovery & Brief
An initial ‘discovery call’ to understand your business, goals, and audience. If you already have a brief, this is a very quick chat. If not, we’ll discuss your needs and develop a content brief so we are aligned on scope, tone, style, and objectives. This brief will be used to form our agreement on requirements, deliverables, timelines and rates.
2. Research & Writing
Once we have an agreed brief, I begin any research, interviews and information gathering before developing your required content.
3. Revisions & Finalisation
After completing the first draft, I will share it for your feedback. I typically include up to two rounds of revisions to ensure the content meets your needs before finalising it for distribution.
4. Measurement & Optimisation
If we work together regularly, we’ll discuss how to track content performance so we can leverage data-driven insights to refine the approach and optimise future content for maximum impact.
Rates & Packages
Every client has different needs, and every project has different requirements, which can make it hard to pin down rates without a brief. Depending on your needs and budget, there are three ways we can package up work.
Single piece
Perfect for clients with one-off projects or those wanting to test the waters. Ideal for occasional blog posts, product descriptions, or standalone content pieces. You’ll get professional, tailored content without a long-term commitment.
Monthly package
For clients with a regular pipeline of work, we can discuss a retainer or package that suits your content goals and budget.
Content strategy + writing
A comprehensive content solution designed for clients who want to leverage the power of content but need guidance on strategy and lack the in-house expertise to deliver a consistent, robust stream of content.
Travel photography
Explore my photographic work from destinations all around the globe.
Let’s Chat
Drop me a line and let’s make a time to discuss how I can provide writing & content support to make your travel business or experience the top choice for travellers.