be the
TOP choice
for travellers
Create Compelling Content That Inspires Travel & Drives Bookings
I’m a professional content writer who works with tourism and travel businesses to create tailored content that boosts engagement and drives bookings when generic content falls flat.
High-quality and relevant content positions your business as a trusted source of advice and preferred partner when it’s time to book.
Content writing is a specialised area outside the scope of in-house marketing. An experienced content specialist, my skill lies in supplementing your existing marketing activities with tailor-made content that converts readers to customers, making you the top choice for travellers.
Jump to:
Services
What I do
I write and develop content specifically tailored to your business and customers’ needs, including:
Travel Blogs & Articles
Unique, shareable travel content that builds customer trust and increases engagement, while helping drive organic traffic
Destination Guides
Comprehensive, purpose-built and SEO-optimised guides that inspire customers and provide practical pre-trip information for increased engagement and traffic.
Experience & Tour Descriptions
Compelling descriptions that highlight each experience’s unique qualities while creating a sense of anticipation and excitement.
Website Copy
Clear and conversion-focused copy for websites that guides would-be travellers through the information and steps required to book their experience with you.
English-language localisation
Adaptation of existing content – including website copy, product descriptions and customer service material – to speak directly an English-speaking audiences while preserving your unique brand voice and market positioning.
Portfolio
Best things to do in Madrid
Editorial | Link
Escape, May 2024
my Euro road trip Disaster
Editorial | Link
Escape, June 2024
Writing for SEO & GHOSTWRITING
Corporate Content | Link (PDF)
DesTination & Experience Content
Corporate Content | Link (PDF)
Travel photography
Explore my photographic work from destinations all around the globe.
About me
I am a freelance writer and content specialist with deep expertise in travel and hospitality, events, music, and arts. My work has been published in travel magazines and websites, and my content writing is seen on airline and tourism webpages.
A passionate life-long traveller, I have a deep understanding of the travel and tourism industry from both a business and a customer perspective.
The content I write is infused with practical insights and strategic thinking honed over 20+ years of experience. I’ve worked with some of Australia’s biggest travel brands – including Jetstar and Qantas – and for digital agencies around the world, specialising in content, SEO, UX/CX, copywriting and digital marketing.
I work with clients across Europe and throughout the world, from Melbourne to London to New York, and everywhere in between.
Let’s Chat
Drop me a line and let’s make a time to discuss how I can provide writing & content support to make your travel business or experience the top choice for travellers.
✉️ contact[at]santanasandow.com